Identity: Logos & Brand »
CASE STUDY: Rebranding TAD Gear as Triple Aught Design
The challenge was to shift a companies image from its beloved nickname to that of its original inception. The direction was set by the transition from a small business to a corporate entity aiming to be recognized as a high quality international brand in the outdoor-adventure apparel and bag market.
The approach was to systematically update multiple touch points of a customers experience with the brand. By aligning and reinforcing basic elements — logo and topographic pattern — in various mediums, we projected a consistent presence of the company to fans, customers and partners.
The challenge was to shift a companies image from its beloved nickname to that of its original inception. The direction was set by the transition from a small business to a corporate entity aiming to be recognized as a high quality international brand in the outdoor-adventure apparel and bag market.
The approach was to systematically update multiple touch points of a customers experience with the brand. By aligning and reinforcing basic elements — logo and topographic pattern — in various mediums, we projected a consistent presence of the company to fans, customers and partners.
Print: Flyers, Cover Graphics & Publications »
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Vector: Icons & Illustrations »
